Tanuki manages web advertising campaigns to reach new customers.
Online advertising brings new visitors to your website. But the challenge is to get the right new visitors — people who want to engage with your content or make a purchase. So the real task with web advertising is to figure out who those people are and how to contact them.
As with many aspects of marketing and technology, success at online marketing depends on a process of continuous improvement.
Through our marketing strategy work we can begin to understand your company and your competitive environment to make some educated guesses about how to reach your target market most effectively, and what to communicate. But over time, through A/B testing and comparing the outcomes of different campaigns, we can hone the message and the targeting.
Search advertising can provide a major advantage over other forms of advertising because it reaches the customer at the exact right moment. When they are thinking about your product or service and type specific keywords into Google, we can show your ad above the search results. By analyzing data over time we can adjust your keywords and bids to find those most likely to make a purchase to maximize the impact of your advertising budget.
Social networks know people. They know who they are, what kinds of things they like, and many other data points. To the extent that your company or organization is marketing to a type of person, such as parents of children between the ages of 12 and 16, using social advertising can be a cost effective way to reach a narrowly defined audience.
Other social networks can have different capabilities. LinkedIn is a great place for recruiting ads. Advertising to specific communities on Reddit can be a great way to reach those interested in a specific subject.
Not all advertising needs to be managed through the dashboards of big Silicon Valley firms. We can also help you find avenues to promote your company through community-based media and local organizations.When we help to build an organization’s marketing plans we look for opportunities to reach the right audience. In many cases that can mean a mix of traditional and online advertising.
Copywriting for online advertising
Google Ads (formerly AdWords)
David Fry has managed online marketing for many businesses, non-profits and political campaigns. He has specific industry experience with hospitality and dining bookings and floral delivery systems as well as more traditional e-commerce systems.
Sue Fry has decades of experience at one of the largest ad agencies in Hawaii, working as a VP Client Service for the largest advertising clients in the state.