Online advertising brings new visitors to your website. But the challenge is to get the right new visitors — people who want to engage with your content or make a purchase. So the real task with web advertising is to figure out who those people are and how to contact them.
As with many aspects of marketing and technology, success at online marketing depends on a process of continuous improvement.
Through our marketing strategy work we can begin to understand your company and your competitive environment to make some educated guesses about how to reach your target market most effectively, and what to communicate. But over time, through A/B testing and comparing the outcomes of different campaigns, we can hone the message and the targeting.